TranslatePress makes going multilingual one of the easiest things you can do for your WordPress site. Instead of juggling a complex backend interface, you translate your pages exactly as your visitors see them — using a live, front-end visual editor. Just click on any text, image, or dynamic element and add your translation. Everything translatable on the page is accessible this way, including shortcodes, WooCommerce product content, menus, SEO metadata, and output from page builders like Elementor and Divi.
The plugin supports over 130 languages and comes with built-in AI translation through TranslatePress AI, which intelligently selects between DeepL and Google Translate depending on the language pair. Premium plans include a set allocation of automatically translated words, so you can have your entire site translated in minutes and then refine anything that needs a human touch. Multilingual SEO features — including translated URLs, hreflang tags, and XML sitemaps — are included in premium tiers and are essential for ranking in new language markets. The free version on WordPress.org supports unlimited manual translation into one additional language, making it a solid starting point for smaller sites.
TranslatePress is available as a free plugin on WordPress.org, making it a Freemium offering. Premium annual plans start at around €99/year and unlock AI translation credits, multiple languages, multilingual SEO, and WooCommerce support.
