Pro Auto

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Key Features

Copywriting, SEO & AEO Foundations: Every page is built with solid SEO structure, supported by FAQs and genuinely useful content that search engines, AI answer engines, and visitors all appreciate, positioning Pro Auto to be found whether someone is searching on Google or asking an AI assistant.

Dual-Site Merger & SEO Consolidation: A previous developer had split Pro Auto’s performance and servicing arms across two competing websites. We merged them into a single, authoritative domain, eliminating internal SEO competition and giving the business the rankings it deserves.

Mustang Specialist Page: Pro Auto are deeply embedded in the performance Mustang community, so we gave that a home of its own, a dedicated page that can be shared directly with Mustang owners and builds genuine search authority in that space.

Custom AI-Assisted Video Production: Snug Site produced several bespoke video elements that elevate the site well above the ordinary, a car that drives in and parks on the performance page, a dyno-tune loop with a continuously spinning rear wheel, and a scroll-driven sequence on the Mustang page where a car appears to drive away as you scroll past. Subtle, impressive, and unmistakably intentional.

“Offerings” Custom Post Type: A custom post type lets Pro Auto manage their performance parts and services listings in a clean backend grid, organised by car make, easy to update, and requiring zero front-end editing.

Website Tuning: Just like the cars they work on, the site runs lean, self-hosted analytics, caching, optimised Elementor widgets, and smooth scroll enabled so video elements run without a hitch.

Pro Auto

Tuned to Perform

Introduction

Pro Auto is a serious performance and servicing workshop, the kind of business that has earned its reputation through expertise and a genuine passion for what they do. Their old website, however, told a different story. A previous developer had made a mess of it, with a confused user experience, a navigational headache.

They needed someone to untangle it, rethink it, and build something that finally matched the quality of the business behind it.

Outcomes

The foundation of the project was consolidation, untangling a messy site structure that had been working against them, and rebuilding it as a single, coherent platform. Their performance content now sits logically under a performance section with well-organised sub-pages, far easier to navigate and far more coherent to search engines.

The redesign leans into Pro Auto’s identity: considered, confident, and cool without trying too hard. Custom video elements produced by Snug Site give the site genuine visual character, a car that drives in and parks, a dyno wheel on loop, a scroll-triggered sequence where a Mustang appears to pull away from the workshop. None of it is gratuitous; all of it signals a business that puts effort in.

The dedicated Mustang page gives Pro Auto a powerful tool for their community presence, anchored by a hero video that sets the tone immediately. Under the hood, the site is tuned as carefully as the cars Pro Auto works on self-hosted analytics, smooth scroll, optimised widgets, and a custom Offerings post type that lets the team manage their performance listings without touching the front end.

It’s a website that finally does Pro Auto justice.

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