A small but useful group of tools that help you capture and act on leads without a dedicated CRM platform: chatbots and automation tools that log enquiries, trigger follow-up and keep basic customer details inside WordPress rather than a separate system. WPBot and AI Power both fold lead capture into their chatbot and forms features, while SureTriggers handles the automation side, routing new leads into onboarding sequences or other apps the moment they come in. None of these replace a full CRM, but for a small site that just needs enquiries captured and followed up automatically, they cover the basics.