An AI chatbot that actually knows your business

It answers questions from visitors around the clock, in your words, based on your content. Not a scripted widget. Not a generic FAQ. A proper AI assistant trained on what you do.

What is an AI chatbot for a small business website?

If you've used ChatGPT, you already have a feel for what this is. It's the same underlying technology, but set up specifically for your business; trained on your services, your pricing, your process & your FAQs.

When someone lands on your site and wants to know if you do X, how much Y costs, or whether you work in their area it can answer them, properly, at any hour.

It's not going to replace a real conversation for complex enquiries.
But for the repetitive stuff that keeps landing in your inbox, it handles that without you lifting a finger.

See the Snug Site ChatBot example

The honest truth about AI chatbots for small businesses

Nothing builds customer loyalty faster than a real person picking up the phone or replying to an email. A chatbot won't replace that. If every enquiry needs a real conversation, this probably isn't for you.

Where it earns its place is in the gaps; the 11pm enquiry, the same pricing question for the fourth time that week, the visitor who wants a quick answer before they move on. It's also genuinely useful for helping people narrow down a product or service before they get in touch; answering "which option suits me?" questions that would otherwise clog up your inbox or phone.

It's not perfect either. It can occasionally get something wrong, so we set it up to be conservative if it doesn't know something, it says so and points people toward contacting you directly. We also add a disclaimer so visitors always know they're talking to an AI.

How our AI chatbot setup process works

1. We get to know your Business

Before anything gets built, we have a chat about what you do, what questions you get, and what you want the chatbot to handle.

2. We set it up and train it

We configure the chatbot, feed it your content, and tune how it responds. It lives on your WordPress site. We handle the technical setup

3. We test it properly

We run it through its paces before it goes live; including how it handles questions it doesn't know the answer to.

4. It goes live on your site

It sits in the corner of your site, ready to help. You can see the conversations it's having, and we can update what it knows as your business changes.

How this AI chatbot compares to other platforms, and what it costs

There are more advanced platforms that handle live agent handover, CRM connections, and booking integrations. If that's what you need, we'll tell you so; this isn't that.

What it is, is practical and cost-effective for most small business websites. The main ongoing cost is an OpenAI API account, which is pay-as-you-go and works out to a few dollars a month for typical usage. No platform subscription on top of that. Setup is at our standard rate of $140 + GST per hour.

A straightforward bot typically takes around 2 hours. Something with a deeper knowledge base will take a few hours more. We'll give you an honest estimate upfront.