MxChat

MxChat is a WordPress AI chatbot plugin with a broad feature set that goes well beyond basic customer support. The core plugin is free and supports training on your entire WordPress site — pages, posts, WooCommerce products, custom post types, PDFs, Word documents, sitemaps, and manual Q&A entries — using RAG (Retrieval-Augmented Generation) technology to ensure the chatbot draws on your actual content rather than generic AI responses. It supports 100+ AI models from six major providers (OpenAI, Anthropic, Google, xAI, DeepSeek, and OpenRouter), giving you flexibility to switch between models without changing plugins. The WooCommerce add-on extends this to full shopping assistant functionality: rich product cards with images and pricing display directly in the chat, add-to-cart from conversation, order history retrieval, AI-driven product recommendations based on browsing and purchase behaviour, and checkout guidance.

Additional capabilities include Slack-based live agent handoff, lead capture with a dedicated transcripts dashboard, AI content generation for blog posts and landing pages, intent-based action triggers, image analysis via DALL-E, and a theme customiser that lets you describe your ideal chatbot design in plain English. The plugin follows strict WordPress coding standards and has a five-star rating on WordPress.org with over 1,000 active businesses.

MxChat’s core plugin is free. The WooCommerce integration is available as a paid add-on, with Pro licences starting at $59.47 (regularly $69.97) for a single site with lifetime access. Agency licences are also available. An API key from one of the supported AI providers (such as OpenAI) is required to power the chatbot’s conversations.

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